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All Journal Jurnal Manajemen Bisnis Jurnal Pariwisata Pesona Media Ekonomi dan Manajemen Jurnal Media Wahana Ekonomika Jurnal Populasi JURNAL MANAJEMEN JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal of Applied Sciences in Tourism and Events International Journal of Social Science and Business MBIA Journal of Malay Islamic Studies Jurnal Aplikasi Manajemen dan Bisnis (JTIEMB) Jurnal Aplikasi Manajemen dan Bisnis (JAMB) International Journal of Applied Business and International Management Journal of Business on Hospitality and Tourism
Sari Lestari Zainal Ridho
Politeknik Negeri Sriwijaya
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Jurnal Manajemen Bisnis

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Creative-Innovative Role and Human Capital: An Interrelationship Analysis Ridho, Sari Lestari Zainal; Miskiyah, Neneng
Jurnal Manajemen Bisnis Vol 11, No 1: March 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11187

Abstract

Improving performance as an effort to deal with change is a necessity, so the use of digital marketing to improve organizational performance in developing the tourism industry in Indonesia in the industrial era 4.0, applied to the Indonesian Ministry of Tourism, one of which is in the implementation of the Indonesian Enchantment Generation. The purpose of this study is to clarify the impact of human, social and intellectual capital from the use of digital marketing on the creative and improvise role of the Indonesian Enchantment Generation members. This research uses a survey approach. The study population was members of the tourism community, the Ministry of Tourism in Indonesia, selected as a sample in this study. Hypothetically, it is believed that human, social and organizational capital has a linear and positive relationship to the creative and innovative roles of community members, and this study will present the results of data processing of relationships between these variables, which are processed using regression techniques. Based on the results of the study, it can be concluded that human capital and intellectual capital have a positive and significant influence on the creative and innovative role of the Indonesian Enchantment Generation community members in Indonesia.
Co-Authors Abdur Razzaq Ade Wirman Syafei Africano, Fernando Afrizawati Afrizawati Afrizawati Afrizawati Ahmad Zamheri Alditia Detmuliati Alfitriani Alfitriani Asmuni Asmuni Devita Juni Yanti Dewi Fadila Dhea Radika Putri Dina Mellita Elvia Zahara Habsah Binti Haji Mohamad Sabli Hadi Jauhari Hadi Jauhari Hendra Sastrawinata Heri setiawan Ibnu Maja Judika Larisma Sitinjak Juni Yanti, Devita Kartini Binti Che Ibrahim Keti Purnamasari Miskiyah, Neneng Muhammad Riska Maulana Muhammad Taufik Roseno Munparidi Nelsi Elta Sari Neneng Miskiyah Novy Yanti Paisal Paisal Pitaya Pitaya Syaiful Aqli Yusuf Ummasyroh Yusleli Herawati